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HORTICULTURE DEPARTMENT

a) DEPARTMENT PROFILE :

SPSR Nellore has made significant contributions to Andhra Pradesh’s traditional Horticulture crops cultivation. Increased area and production under Horticultural crops has put SPSR Nellore District in a stronger position in terms of attracting investments from private sector.
 
Given that area and production of fruits and vegetables have been increasing steadily, Andhra Pradesh has the potential to increase its contribution towards the economy by way of exports. There is a voluntary shift in the cropping pattern, as returns from Horticulture per unit of land are higher in comparison to Agriculture. The Horticulture is climate resilient, therefore assures higher income to farmers. Due to changing Socio-economic profile and increasing middle class coupled with higher per capita income, this sector has more potential as food habits are changing and people are becoming more health conscious.
In SPSR Nellore District, the Horticulture crops are grown in an extent of 26538 Ha with a production of 3,92,274 Mts. The details are given here under. 
Sl. No Crops Extent in Ha. Production (M.T)
1 Fruits 21923 347305
2 Vegetables 1649 22508
3 Flowers 74 370
4 Spices & Aromatic Crops 2892 22091
  Total 26538 392274

b) Horticulture Department Organisation structure :

Organization Structurec)Structure of Horticulture Department:

District Horticulture Officer is Head of the Department with two Assistant Directors, Atmakur & Kandukur and assisted with Horticulture Officers, Superintendent, Senior Assistants, Junior Assistants, Accountants, Computer Operators and Office Sub-ordinates.

District Horticulture Officer, Nellore A.D.H., Atmakur A.D.H., Kandukur
Extension   Administrative Extension Administrative Extension Administrative
Horticulture Officer, H.F  Survepalli VHA’s Horticulture Officer, (Tech), Nellore.   Junior  Assistant ( Regular)   Junior Assistant ( Regular)
Horticulture Officer, Nellore  Rural   Superintendent  (Regular)   Junior   Assistant (Outsource)   Junior Assistant (Outsource)
Horticulture Officer, Kovur   Junior  Assistant (Regular)   Office Subordinate (Outsource)   Office  Subordinate (Outsource)
Horticulture Officer, Podalakur   Accountant  (Outsource)        
Horticulture Officer, Kavali   Computer  Operator (Outsource)        
Horticulture Officer, Sangam   Junior  Assistants (Outsource)        
Horticulture Officer,  Ulavapadu   Office  Subordinate (Outsource)        
Horticulture Officer, Atmakur            
Horticulture Officer, Kaluvoya            
Horticulture Officer, Udayagiri            
Horticulture Officer, Vinjamur            
Horticulture Officer,  Kandukur            

d)Horticulture Developmental Activities:

1. Small Nursery:

This program is intended to develop nurseries in Private sector for encouraging the production of plant material as per the need of the farmers in the District.

2. Area Expansion of Perennial Crops:

The Area Expansion Programme is being implemented in the District in crops Acid Lime, Mango, Guava etc., The assistance will be provided for 3 years.

Sl. No. Name of the Crop Units /Nos. / Ha. Subsidy in Rs. Total
1st year 2nd year 3rd year
1 Acid Lime (6 x 6) Ha. 9602/- 3201/- 3201/- 16004/-
2 Mango (7.5 x 7.5) Ha. 7980/- 2660/- 2660/- 13300/-
3 Mango (5 x 5) Ha. 9840/- 3280/- 3280/- 16400/-
4 Guava (3 x 3) Ha. 17599/- 5866/- 5866/- 29331/-
5 Dragon Fruit Ha. 30000/- 10000/- 10000/- 50000/-
6 Avocado Ha. 18000/- 6000/- 6000/- 30000/-
7 Karonda Ha. 18000/- 6000/- 6000/- 30000/-
8 Jack Fruit Ha. 18000/- 6000/- 6000/- 30000/-

3. Area Expansion of Non Perennial Crops:

The Area Expansion Program of non perennial crops like Banana, Papaya etc., are being taken up in the District. The assistance will be provided for 2 years.

Sl. No. Name of the Crop

Units

No. / Ha.

 Subsidy in Rs. Total
      1st year 2nd year  
1. Banana Ha. 30700/- 10246/- 40946/-
2. Papaya Ha. 18500/- 6200/- 24700/-

4. Rejuvenation :

This Programme is aimed to improve the production and quality of the produce. Especially in old and senile orchards in crops like Mango and Acid Lime with 50% subsidy.

SL.No. Crop

Units

No. / Ha

 Subsidy in Rs
1. Acid Lime Ha. 17380/-
2. Mango Ha. 17500/-

5. Creation of Water Resources (Farm Ponds):

This is one of the unique scheme implemented by the department to protect the crops especially orchards during drought condition. 50% subsidy is provided for individual Farm Ponds and 100% subsidy is provided for community Farm Ponds.

Sl.No Type of Farm Pond Size in Mts. Subsidy in Rs.
1. Individual Farm Pond 20 x 20 x 3 75000/-
2. Community Farm Pond 100 x 100 x 3 2000000/-

6. Protected Cultivation (Poly Houses & Shade Net Houses) :

The basic objective of this scheme is to obtain high yield and quality produce from limited area with less water and fertilizers consumption. 50% subsidy is provided with a maximum limit of 4000 Sq.mts per farmer.

7. Farm Mechanization:

50% subsidy is provided on Mini Tractors, Power weeders, Brush Cutters and Taiwan Sprayers etc.,

8. Hybrid Vegetable Cultivation :

This programme is intended to increase the area of vegetable cultivation. 50% assistance is provided on seed, Inter cultivation, Fertilizers & Pesticides.

Sl.No. Crop Units Subsidy in Rs.
1. Vegetable Ha. 20000/-

9. Permanent Pandals :

50% subsidy is provided for construction of Permanent Pandals maximum subsidy Rs.2,50,000/- per Ha.

10. Pack House :

50% subsidy is provided to the farmers for construction of Pack House. Which is useful to the farmers for grading and packing of the produce to realize higher returns. Maximum subsidy Rs.2,00,000/- per Pack House.

Annual Action Plan for 2024-25 under different Schemes   

Sl.   No Name of the   Scheme Target
Physical Financial (Rs.in   lakhs)
1 Mission for Integrated Development of   Horticulture (MIDH) 4599.79 1070.72
2 Rashtriya   Krishi Vikas Yojana – Remunerative Approaches for Agriculture and Allied   Sectors Rejuvenation (RKVY- RAFTAAR) 45 86.55
3 National   Mission on Edible Oils- Oil Palm (NMEO-OP) 10506 484.1
  Total 15150.79 1641.37

e)Contacts:

Sl. No. Designation Phone Number
District Horticulture   Officer, Nellore Jurisdiction  
1 M.V.Subba Reddy District Horticulture Officer, Nellore 7995086780
2 Y.Premalatha Horticulture Officer, (Tech), I/c –
3 Y.Premalatha Horticulture Officer, H.F Survepalli 7995086940
4 K.Reddy Prasanna Horticulture Officer, Nellore Rural 7995086942
5 V.Visaal, Horticulture Officer, Kovuru 7995086945
6 E. Anand Horticulture Officer, Podalakur 7995086943
7 M. Sudhamayi Horticulture Officer, Kavali 7995086950
8 P.Laxmi Horticulture Officer, Sangam 7995086948
9 B.Jyothi Horticulture Officer, Ulavapadu 7995086931
10 Ch.Rajasekhar Horticulture Officer, Atmakur 7995086946
11 U.Sai Lakshmi Mithila Horticulture Officer, Kaluvoya 7995086949
12 O.Jayasree Horticulture Officer, Udayagiri 8885634527
13 Sk.Saheel Horticulture Officer, Vinjamur 7995086951
14 P.Brahma Sai Horticulture Officer, Kandukur 7995086930
15 P.Damodar Reddy Superintendent 8500131135
16 Sk. Mujeeb Ahmed Junior Asst. 8686434629
17 D.Priyanka Horticulture    Extension Officer 8500754681
18 P.Sujatha Horticulture    Extension Officer 8500799030
19 B.Bhuvanewari Horticulture    Extension Officer 8331865827
20 Gourisankar B.B.Singh Accountant 9849862146
21 GMP Jaya Sheela Jr. Asst. (MIDH) 9177765864
22 E.Prasad Data Entry Operator 8367266610
23 N. Bheemeswara Rao Office Sub-ordinate 9989813116
Asst. Director of Horticulture, Atmakur   Jurisdiction  
24 P.Venkata Santhosh Kumar Assistant Director of Horticulture, Atmakur,   (working on OD basis in C.O.H, AP., Guntur) 9490539637
25 P. Balaviswanath Junior Asst. 8885657583
26 Sk. Rafi Junior Asst. 9014093001
27 G. Surendranath Singh Office Sub-ordinate 9705360487
Asst. Director of   Horticulture, Kandukur Jurisdiction  
28 J.V.Deepika Assistant Director of Horticulture, Kandukur 7989182204
29 K.Venkata Sudha Rani Junior Asst. 9000246964
30 B.Anjaneyulu Office Sub-ordinate 7981306768

f) Email / Postal Address :

Email :

dhonellore[at]gmail[dot]com

Postal Address :

O/o District Horticulture Officer
APSIDC Building, 5th Cross Road,
Chandramouli Nagar,
Opposite Nippo factory, Vedayapalem,
Nellore – 524004.
SPSR Nellore District.

Website Links related to Department:

Sl.No. Scheme Name Website Address
1. Horticulture Dept. Horticulture.ap.nic.in
2. MIDH (HORTNET) Hortnet.gov.in